No fixed amount in the directive itself
The European Accessibility Act, formally Directive (EU) 2019/882, is a directive and not a regulation. That distinction is precisely where the answer to this question comes from: a regulation applies directly and identically in every member state, a directive sets an objective and leaves the implementation to the national legislator. The directive requires member states to set penalties that are effective, proportionate and dissuasive, but does not itself specify amounts, scales or minimums. Each country subsequently filled this in with its own legislation, with its own amounts, its own competent authorities and its own procedures.
This means that the question 'what will it cost me if I don't comply' strictly speaking has 27 different answers, and each of those answers is in national legislation, not in the European text. What is the same everywhere: the technical standard against which compliance is assessed, EN 301 549, and the principle that the penalty must be proportionate to the breach.
What determines the level in practice
Even though the amounts differ per country, the factors that supervisory authorities typically take into account are very similar. The seriousness and extent of the breach matters: a missing accessibility statement carries different weight than a checkout process that is completely unusable for screen reader users. Repetition and duration play a role: has the issue been flagged before and has nothing been done about it. The size of the business and the extent to which a company can demonstrate it is actively working on improvements can also be taken into account. A company that can show it has carried out its own assessment and has a remediation plan with deadlines is in a different position than a company where nothing has been documented.
This is intended to be descriptive: it concerns the factors that are typically cited in this type of supervision, not a prediction of what a specific supervisory authority will do in a specific case. For the exact rules in your country, the legislation of the relevant member state, or the competent supervisory authority itself, is the authoritative source.
The German Abmahnung is not a fine
In Germany, alongside formal supervision there is also the Abmahnung: a written warning from a competitor or advocacy organisation, requesting that the breach be stopped and often including reimbursement of costs incurred. This is civil in nature and operates through a different channel than a sanction imposed by a supervisory authority. The existence of this instrument in Germany is one of the reasons why 'what will it cost' has a different answer in each country: it is not just about the level of a fine, but also about what other routes are available alongside formal supervision.
What you can influence yourself
Regardless of the precise level of a sanction in any given country, the underlying work is the same everywhere: knowing whether the law applies to you, knowing where your website or app does not comply, documenting this in a statement, and having a plan to address the remaining issues. This is also where the costs for you as a business are predictable: the costs of putting your own house in order, rather than the costs of a sanction whose level varies by country and depends on multiple factors.
On axessia.eu you can start for free and without an account with the scope check and the quick scan of a number of core pages. If you want to know what else is involved, you will find it in the knowledge base with explanations on each topic the background to your accessibility statement, improvement plan and the situation per country. Please note: an automated scan cannot test all requirements of EN 301 549, and we mention this in every report. An accessibility overlay does not solve this either; it does not meet the legal requirement, and we do not sell one.
Where you can find out more
If you have doubts about what specifically applies to your situation, that is a question for a lawyer or for the market surveillance authority competent in your country, not something an automated tool can determine with certainty. However, you can see in a few questions where your situation roughly stands, and in the frequently asked questions read how axessia.eu views this topic and what is and is not covered by the free scope check. If you want to know what it costs to have this tested and documented on an ongoing basis, you will find that clearly set out on the pricing page.
If you wish, start with the free quick scan: it shows in a few minutes whether your website or app falls under the directive and where the first points of attention lie, without you having to pay anything for it or set up an account.