Where should I place the accessibility statement on my site?

A findable location, usually in the footer

The common practice is to place the accessibility statement as a separate, directly clickable item in the footer, on every page of the site. This is not merely a convention: the statement must be findable for every visitor, and a link that appears only on the homepage or only after a search does not meet that requirement. In practice, you often see the link placed alongside other mandatory pages such as privacy policy and terms and conditions, with a clear label such as "accessibility" or "accessibility statement" — not hidden under a general button like "about us" or "information".

Where exactly the link is located is less important than ensuring it is equally easy to find everywhere. A webshop with multiple language versions or separate landing pages typically ensures that the statement is equally accessible on every variant, not only on the main site. Whether a statement is already mandatory for a specific webshop depends on the scope of the regulation; is an accessibility statement mandatory for a webshop? goes into further detail on that, and what must an accessibility statement contain? describes the content that must be found at that location.

Why findability is the core issue here

The underlying requirement comes from the European Accessibility Act (Directive (EU) 2019/882): services falling under the Directive must make accessibility information available in an accessible manner. That principle — information that must itself be reachable and understandable — is precisely why a hidden or difficult-to-find link does not align with the intent of the rule. The ACM points out in its guidance on the supervision of websites and apps that the accessibility of the site as a whole is assessed, and a statement that is itself difficult to find undermines that objective. Which supervisory authority actually monitors and how that process unfolds varies per Member State; for the Netherlands, that is the ACM.